![]() Double opt-in is the best way to build a high-quality email listĭouble opt-in (DOI) is the appendix of the email industry. I understand your confusion, but hear me out in the next section, and hopefully, I’ll persuade you to test these out to find if they work for you or not. Right about now, you might be thinking, “Wait! What? That’s not what the boss/my co-worker/a conference speaker said.”
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